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Evaluating the Influence Factors of Media on Investor Sentiment Towards Stock Market Investments

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  • Dr. umamaheswari S

    (School of Commerce, Jain (Deemed- to-be) University, Bangalore.)

  • Dr.Renu Rathi

    (School of Commerce, Jain (Deemed- to-be) University, Bangalore.)

  • Mr. Mohammed Faisal S

    (School of Commerce, Jain (Deemed- to-be) University, Bangalore.)

Abstract

This research paper explores the intricate relationship between media exposure and investor sentiment within the context of stock market investments. The stock market is a complex financial ecosystem where investor decisions are significantly influenced by various external factors, with media playing a pivotal role in shaping investor sentiment. This study aims to provide a comprehensive analysis of the multifaceted impact of media on investor sentiment, offering insights into its potential consequences for market behavior and stability. The study developed a conceptual framework that elucidates the mechanisms through which media channels, such as news outlets, social media platforms, and financial blogs, transmit information and shape investor attitudes. This research paper offers a holistic examination of the influence of media on investor sentiment towards stock market investments. It combines quantitative and qualitative methodologies to provide a nuanced understanding of the mechanisms at play and the potential consequences for financial markets.

Suggested Citation

  • Dr. umamaheswari S & Dr.Renu Rathi & Mr. Mohammed Faisal S, 2025. "Evaluating the Influence Factors of Media on Investor Sentiment Towards Stock Market Investments," International Journal of Latest Technology in Engineering, Management & Applied Science, International Journal of Latest Technology in Engineering, Management & Applied Science (IJLTEMAS), vol. 14(6), pages 10-14, June.
    • Handle: RePEc:bjb:journl:v:14:y:2025:i:6:p:10-14
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