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A Thematic Analysis on Emerging Trends in Marketing Management: A Conceptual Perspective

Author

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  • Dr. Shiva Thakur

    (Mittal School of Business, Lovely Professional University)

  • Francis Agyapong

    (Mittal School of Business, Lovely Professional University)

  • Rahul Kumar

    (Mittal School of Business, Lovely Professional University)

Abstract

The thematic analysis adopted in this paper is a method that examines the evolving nature of marketing management field conceptually. Basic marketing principles has remained essential but the need for digital technological adoption coupled with artificial intelligence and human focused methods and moral standards has brought dynamics in marketing. This paper highlights several modern trends in marketing management which includes customization for customers together with digital changes and eco- friendly progressions and innovative patterns of practices. The research used theoretical frameworks for evaluation because it has revealed the exact operational hindrances and focus on current modern strategic development opportunities. In this paper is also highlighted that organizations must implement agile principles alongside data driven decisions and a compressive understanding of customer experiences for sustainable market competition. Recommendations in the analysis includes direct practitioners to adapt their marketing methods or processes to contemporary marketplace needs together with suggestions for researchers to continue with their studies into new fields of study in the marketing management perspectives.

Suggested Citation

  • Dr. Shiva Thakur & Francis Agyapong & Rahul Kumar, 2025. "A Thematic Analysis on Emerging Trends in Marketing Management: A Conceptual Perspective," International Journal of Latest Technology in Engineering, Management & Applied Science, International Journal of Latest Technology in Engineering, Management & Applied Science (IJLTEMAS), vol. 14(4), pages 374-382, April.
    • Handle: RePEc:bjb:journl:v:14:y:2025:i:4:p:374-382
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