Author
Listed:
- Dr. Shiva Thakur
(Mittal School of Business, Lovely Professional University)
- Francis Agyapong
(Mittal School of Business, Lovely Professional University)
- Rahul Kumar
(Mittal School of Business, Lovely Professional University)
Abstract
The thematic analysis adopted in this paper is a method that examines the evolving nature of marketing management field conceptually. Basic marketing principles has remained essential but the need for digital technological adoption coupled with artificial intelligence and human focused methods and moral standards has brought dynamics in marketing. This paper highlights several modern trends in marketing management which includes customization for customers together with digital changes and eco- friendly progressions and innovative patterns of practices. The research used theoretical frameworks for evaluation because it has revealed the exact operational hindrances and focus on current modern strategic development opportunities. In this paper is also highlighted that organizations must implement agile principles alongside data driven decisions and a compressive understanding of customer experiences for sustainable market competition. Recommendations in the analysis includes direct practitioners to adapt their marketing methods or processes to contemporary marketplace needs together with suggestions for researchers to continue with their studies into new fields of study in the marketing management perspectives.
Suggested Citation
Dr. Shiva Thakur & Francis Agyapong & Rahul Kumar, 2025.
"A Thematic Analysis on Emerging Trends in Marketing Management: A Conceptual Perspective,"
International Journal of Latest Technology in Engineering, Management & Applied Science, International Journal of Latest Technology in Engineering, Management & Applied Science (IJLTEMAS), vol. 14(4), pages 374-382, April.
Handle:
RePEc:bjb:journl:v:14:y:2025:i:4:p:374-382
Download full text from publisher
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bjb:journl:v:14:y:2025:i:4:p:374-382. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://www.ijltemas.in/ .
Please note that corrections may take a couple of weeks to filter through
the various RePEc services.