Organizational Design As Technology Enterprise Modeling In The Conditions Of Digitalization

The article summarizes the theoretical and practical principles of building organizational design as a technology for modeling an enterprise in the context of digitalization. It is proven that in the context of new challenges and threats, the expediency of improving the organizational design of Ukrainian producers is enhanced by the emergence of new organizational and legal forms of business organization, limited production resources, a high level of instability of the operating environment, and increased competition between producers. It has been found that the flexibility of organizational design lies in its ability to adapt to continuous changes in the external environment, while maintaining an optimally formed structure in order to achieve the mission and goals of the business entity. It has been established that the organizational design of an enterprise is not a stable entity, therefore its constituent elements and the relationships between them must be periodically adjusted and improved by managers. Permanent changes in the internal and external environment require systematic updating of the elements of the organizational design of the business entity. It was found that the need to optimize organizational design arises when a program focused on the process of minimizing production costs and rational use of production resources does not bring the expected results to the enterprise. In addition, this process may be relevant in the case of an uneven distribution of functional responsibilities among management personnel, as it leads to overload or, conversely, a low level of workload for managers. It is proven that the presence of a certain imbalance in the process of distributing job responsibilities between employees of structural units is a signal to the management that problems have appeared in the organizational structure that need to be resolved promptly. The priorities for forming the organizational design of an enterprise in the context of digitalization are substantiated and ways of its optimization are proposed.