Enhancing investment potential for anti-crisis management of the national economy

The article provides a comprehensive analysis of the theoretical frameworks for defining investment potential and emphasizes its critical role in the system of crisis management within the national economy. In the context of the ongoing military aggression by Russia against Ukraine, which has intensified economic instability, addressing the consequences of the crisis has become an urgent priority. In such conditions, investment potential emerges as a key instrument capable of driving economic recovery, reconstruction, and post-war stabilization. The scarcity of domestic budgetary resources highlights the necessity of mobilizing both internal and external investments to restore economic equilibrium. Consequently, the enhancement and targeted utilization of Ukraine’s investment potential within crisis management strategies represent a strategically significant mechanism for national renewal and sustainable development. The purpose of the article is to elucidate the theoretical foundations of investment potential and to clarify its significance as a tool for effective crisis management in the national economy. The study employs methods of analysis, synthesis, comparison, and generalization to systematize existing approaches and concepts. Several conceptual perspectives are applied to the interpretation of investment potential. The resource-based approach emphasizes the role of internal economic resources and capacities but overlooks external investment opportunities. The probabilistic approach defines investment potential as a set of prospective investment opportunities determined by the interaction of various economic, institutional, and market factors. The market approach conceptualizes investment potential as the outcome of the interplay between supply and demand for investment resources, influenced by market conditions, expected profitability, risk levels, and payback periods. The capacity-oriented approach views investment potential as the ability of a specific territory, economic sector, or enterprise to apply capital effectively in response to both internal and external conditions. The structural approach treats investment potential as an integral component of broader economic potentials, while the effective approach focuses on the realization of tangible results from the utilization of available investment resources. The multidimensionality and complexity of investment potential underscore its strategic importance for ensuring economic stability, fostering investment inflows, and supporting post-crisis recovery and development of the national economy.