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Data Mining Applications in SMEs: An Italian Perspective

Author

Listed:
  • Topalović Amir
  • Azzini Antonia

    (Consortium for the Technology Transfer, C2T)

Abstract

From the last decade, data mining techniques, employed in particular in customer relationship management, have assumed a key role in the profitability and operations of companies. To support small and medium companies (SMEs), several innovative and continuously improving tools have been developed that allow SMEs to utilize the internal and external data sources to increase their competitiveness.

Suggested Citation

  • Topalović Amir & Azzini Antonia, 2020. "Data Mining Applications in SMEs: An Italian Perspective," Business Systems Research, Sciendo, vol. 11(3), pages 127-146, November.
    • Handle: RePEc:bit:bsrysr:v:11:y:2020:i:3:p:127-146:n:8
    DOI: 10.2478/bsrj-2020-0031
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    More about this item

    Keywords

    SMEs; data mining; customer relationship management; information technology; knowledge management; big data; Internet of things;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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