Value Recapture through Bottle Reuse Policy: The Reverse Logistics Case of Champion Breweries Plc

Purpose: The study aimed to evaluate the reverse logistics operations of Champion Breweries Plc, Uyo, Akwa Ibom State to determine how value is recaptured through bottle reuse policy of the firm. More specifically, the study sought to assess the bottle reuse policy, and operations of the brewer in addition to the company’s value recapture process and reasons for adopting bottle reuse as a reverse logistics option. Methodology: The study applied quantitative research method, using the survey research approach for data collection via closed-ended questionnaire. The sampling technique applied was purposive as the study sought data from those knowledgeable about the research subject within the contextual organization’s value chain. Data collected was analyzed descriptively using SPSS. Findings: The study found that brewing companies recapture value by reusing returnable glass bottles obtained through reverse logistics processes. Unique Contribution to Theory, Practice, and Policy: As a matter of policy beverage bottles should be designed with end-of-life reuse to ease waste management, environmental, degradation, and negative impact on life forms. The effective reverse logistics management of RGBs impacts positively on profitability and should be adopted by manufacturers in compliance with new and existing regulations by local and central governments.