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Significance of Academic Qualifications to Job Placements in the Kenya Hotel Industry

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  • Dr. Lilian Gikutha

Abstract

Purpose: In Kenya’s growing hospitality sector, academic qualifications are widely promoted as essential for professional entry and advancement within hotel establishment’s .The purpose of the study was to investigate the relationship between academic qualifications and the job placements in hotels in Kenya. Materials and Methods: The study used a quantitative approach. Questionnaires were distributed to employees in the hotel sector where a total of 336 responses were received. The data was used to analyze patterns, relationships, using means, standard deviations, Anova and regression. Findings: Findings of the study indicate that gender in the hotel industry is balanced. The average age was 26-35 years .Majority of hotel employees are diploma and bachelor degree holders. It is clear that higher academic qualifications were linked to faster job placement and potentially more senior roles within the hotel industry. Unique contributions to theory, practice and Policy: For practice this would enhance the credibility of hospitality education in Kenya, improving job placement rates, and ensuring that academic qualifications translate into meaningful career opportunities. A focused evaluation of curriculum relevance, industry partnerships, and quality assurance mechanisms is needed to bridge the gap between education and employment in the hotel industry. Addressing this issue is critical for enhancing the credibility of hospitality education in Kenya, improving job placement rates, and ensuring that academic qualifications translate into meaningful career opportunities. A focused evaluation of curriculum relevance, industry partnerships, and quality assurance mechanisms is needed to bridge the gap between education and employment in the hotel industry. Employers in the hotel business can benefit greatly from the study's conclusions as they establish efficient hiring and selection procedures. Employers can find the best individuals for particular work roles by taking into account the educational requirements that match the necessary skill set and job duties, and by understanding the importance of academic qualifications.

Suggested Citation

  • Dr. Lilian Gikutha, 2025. "Significance of Academic Qualifications to Job Placements in the Kenya Hotel Industry," Journal of Hospitality and Tourism, AJPO, vol. 5(1), pages 15-31.
  • Handle: RePEc:bfy:ojtjht:v:5:y:2025:i:1:p:15-31:id:2789
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