Relationship between Television News Consumption and Public Perception of Crime Rates in Somalia

Purpose: The aim of the study was to assess the relationship between television news consumption and public perception of crime rates in Somalia. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study discovered that frequent exposure to television news tends to lead individuals to overestimate the prevalence and severity of crime in society. This phenomenon is often attributed to the sensationalized nature of crime reporting, with news outlets frequently highlighting sensational or rare criminal incidents, creating a perception of increased danger. Additionally, the portrayal of certain demographic groups as perpetrators of crime can contribute to the formation of stereotypes and biases among viewers. However, while television news can distort perceptions of crime rates, research suggests that these effects may vary depending on individual factors such as age, gender, socioeconomic status, and prior experiences with crime. Implications to Theory, Practice and Policy: Framing theory, cultivation theory and selective exposure theory may be used to anchor future studies on assessing the relationship between television news consumption and public perception of crime rates in Somalia. Further research should prioritize longitudinal studies to provide insights into the causal mechanisms underlying the relationship between CSR practices and financial performance. Firms should adopt integrated CSR strategies that align with their core business objectives and values.