Impact of Social Media Usage on Political Polarization in the United States

Purpose: The aim of the study was to assess the impact of social media usage on political polarization in the United States. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study revealed that social media platforms tend to create echo chambers and filter bubbles, where users are exposed to information and opinions that align with their existing beliefs, reinforcing their views and increasing polarization. Algorithms designed to maximize user engagement often prioritize content that is sensational or controversial, further exacerbating this effect. Implications to Theory, Practice and Policy: Selective exposure theory, social identity theory and echo chamber effect may be used to anchor future studies on assessing the impact of social media usage on political polarization in the United States. Educational institutions and media organizations should collaborate to implement comprehensive media literacy programs. Policymakers should consider regulatory measures to address algorithmic biases and ensure transparency in the curation of social media content.