Information Source Attributes and Terrorism Risk Preparedness among the Residents of Nairobi City County

Purpose: The main purpose of the study was to establish the association of source attributes and terrorism risk preparedness among the residents of Nairobi City County. Materials and Methods: This study followed a mixed-methods design comprising mainly of a questionnaire survey complemented by observation, key informant interviews and document analysis, The design employed the Concurrent Convergent (Triangulation) Parallel strategy. According to the Kenya National Bureau of Statistics, Nairobi City County has a resident population of 4,397,073. A further estimated 2.5 million non-residents visit the city-county daily for business, work, or as tourists and travelers in transit to other counties. Therefore, the target population for this study was approximately 6.5 million. The study population was drawn using stratified purposive random sampling technique where the list of all the sampling locations was categorized into four strata. The sample size was 640 respondents who were proportionately randomly drawn from four different strata. Findings: Regression of coefficients showed that source attributes and terrorism risk preparedness were positively and significantly related (β=0.379, p=0.000). Specifically, 53.6% of the respondents agreed with the statement that receiving information from credible sources on terrorism attacks provides motivation for preparedness in case of a terrorist attack. Similarly, 64.8% agreed with the statement that consistency in terrorism risks communications provides motivation to preparedness behaviour adoption 62.6% of the respondents were in concurrence that competence among that communication terrorism risk preparedness was a motivating factor for preparedness. Further, only 43.1% of the respondents indicated that their organisations were using experts in terrorism risk communication and preparedness. 64.6% were of the opinion that involving non experts in decisions related to terrorism risk communications and preparedness can result in preparedness action taking laxity. Implications to Theory, Practice and Policy: The study recommends that professionals charged with emergency risk communication for terrorism preparedness should particularly: demonstrate expertise and competence in the subject matter to instill confidence in their audiences that the information is reliable and useful. This can be achieved by involving qualified professionals, experts, or organizations with relevant experience in emergency risk preparedness and build trust by being transparent, honest, and reliable in communication. Trust can also be enhanced by providing accurate information, acknowledging uncertainties when applicable, and addressing any concerns or doubts promptly.