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Specifičnosti Uticaja Sektora Filmske Industrije Na Ekonomiju Srbije (Specificities Of The Film Industry Sector Impact On The Serbian Economy )

Author

Listed:
  • Igor Kovačević
  • Branislava Hristov Stančić

Abstract

Sektor filmske industrije, kao deo kreativnih industrija, bazira se na delatnosti kreiranja audiovizuelnog sadržaja i komuniciranju i marketingu istih ka krajnjim korisnicima, i to u formatima filma, serije i reklama. U radu je sprovedeno istraživanje koje ima za cilj da se utvrdi doprinos sektora filmske industrije ekonomiji Srbije kroz analizu parametara bruto dodate vrednosti, kao i strukture privrednih subjekata prema broju, veličini i geografskoj distribuciji. Analizirani su podaci za period od 2018. do 2022. godine, kako bi se utvrdilo i kakav je efekat imala pandemija Covid-19 virusa na sektor filmske industrije. Podaci pokazuju da predmetni sektor karakteriše dinamičan rast po posmatranim kategorijama, kao i da je pandemija imala kratkoročne negativne efekte. Preporuke autora usmerene su ka jasnijoj identifikaciji činioca lanca vrednosti, što bi dovelo do preciznijih merenja doprinosa sektora filmske industrije privrednom razvoju zemlje.

Suggested Citation

  • Igor Kovačević & Branislava Hristov Stančić, 2024. "Specifičnosti Uticaja Sektora Filmske Industrije Na Ekonomiju Srbije (Specificities Of The Film Industry Sector Impact On The Serbian Economy )," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 53, pages 31-43, June.
    • Handle: RePEc:beo:ekidpr:y:2024:i:53:p:31-43
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    More about this item

    Keywords

    filmska industrija; kreativne industrije; kreativna ekonomija; COVID-19 pandemija;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • Z10 - Other Special Topics - - Cultural Economics - - - General
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

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