IDEAS home Printed from https://ideas.repec.org/a/bdz/ssosch/v4y2025i1p13-20.html

Strategic Analysis of Cross-Border E-Commerce Platform Operations: A Case Study of Hefei Reying International Trade Co., Ltd

Author

Listed:
  • Jing Bao

    (Beijing Geely University, Beijing 102202, China)

Abstract

This paper deeply analyzes the cross-border e-commerce platform operation strategy of Hefei Reying International Trade Co., Ltd., aiming to enhance its market competitiveness. First, the paper explores the company’s market positioning, clarifying its target market and competitive landscape. Next, it elaborates on the company’s strategy in e-commerce platform selection and customization, including the basis for platform selection and store design. The paper also focuses on the practice of digital marketing and brand building, such as search engine optimization, social media marketing, and email marketing. In addition, through case analysis, it demonstrates the specific measures and effect evaluation of the company in optimizing user experience. Finally, it summarizes the research results and proposes prospects and suggestions for future development.

Suggested Citation

  • Jing Bao, 2025. "Strategic Analysis of Cross-Border E-Commerce Platform Operations: A Case Study of Hefei Reying International Trade Co., Ltd," Studies in Social Science & Humanities, Paradigm Academic Press, vol. 4(1), pages 13-20, January.
    • Handle: RePEc:bdz:ssosch:v:4:y:2025:i:1:p:13-20
    DOI: 10.56397/SSSH.2025.01.03
    as

    Download full text from publisher

    File URL: https://www.paradigmpress.org/SSSH/article/view/1494/1325
    Download Restriction: no
    File URL: https://libkey.io/10.56397/SSSH.2025.01.03?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bdz:ssosch:v:4:y:2025:i:1:p:13-20. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Editorial Office (email available below). General contact details of provider: https://www.paradigmpress.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.