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Research on the Forming of Mainstream Ideology Among College Students in the Era of “Short Video”

Author

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  • Liuyang Wang

    (School of Finance, Nanjing University of Finance and Economics, Nanjing 210023, China)

  • Dingjun Yao

    (School of Finance, Nanjing University of Finance and Economics, Nanjing 210023, China)

Abstract

Short videos, with their micro, fragmented, and diversified narrative methods, are profoundly changing the behavior and thinking patterns of users, and the mainstream ideological battlefield has been unprecedentedly impacted. The short video platform magnifies the characteristics of information dissemination in the Internet era. All users are both content publishers and content receivers, and the amount and speed of information dissemination are growing geometrically. Secondly, on the basis of producing a large number of short videos of the main theme, technological changes are utilized to fully improve the acceptance and interpretive power of the main theme ideology, providing a practical path for shaping the mainstream ideological identity of college students.

Suggested Citation

  • Liuyang Wang & Dingjun Yao, 2024. "Research on the Forming of Mainstream Ideology Among College Students in the Era of “Short Video”," Studies in Social Science & Humanities, Paradigm Academic Press, vol. 3(7), pages 33-36, July.
    • Handle: RePEc:bdz:ssosch:v:3:y:2024:i:7:p:33-36
    DOI: 10.56397/SSSH.2024.07.05
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