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Cross-Border E-Commerce TikTok Live Streaming Data Three-Dimensional Optimization Model Construction and Empirical Study — Based on Singaporean Technology Product Markets and Scenario Migration to U.S. Warehousing Services

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  • Yiyang Wu

    (WuXpress Warehousing LLC, Champaign, Illinois 61820, US)

Abstract

In zero-paid-traffic scenarios, TikTok technology live streams typically face a systemic dilemma characterized by scarce traffic entry points, inadequate audience retention, and depressed average order values. Extant research predominantly focuses on low-involvement product categories and paid growth strategies, leaving a theoretical gap in systematic investigation of organic growth mechanisms for high-involvement technology products. Grounded in attention economy theory and collaborative optimization theory, this study employs 42 live streams featuring 15 technology products from Tesen Global Technology in Singapore as a natural experiment. We construct a three-dimensional collaborative optimization model encompassing “time slots—scripts—product mix” and implement real-time attention allocation via online gradient descent algorithms, while dynamically iterating product combinations through Thompson Sampling. Validation using 73-day panel data demonstrates that post-intervention, organic follower growth increased by 208%, conversion rates rose by 125%, average order value climbed by 20.5%, and cumulative advertising expenditure savings reached $12,000; 5,000 randomization permutation tests confirm robust effects (p

Suggested Citation

  • Yiyang Wu, 2025. "Cross-Border E-Commerce TikTok Live Streaming Data Three-Dimensional Optimization Model Construction and Empirical Study — Based on Singaporean Technology Product Markets and Scenario Migration to U.S," Journal of World Economy, Paradigm Academic Press, vol. 4(6), pages 44-50, December.
  • Handle: RePEc:bdz:jouwec:v:4:y:2025:i:6:p:44-50
    DOI: 10.63593/JWE.2025.12.06
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