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Core Technological Breakthroughs and Applications in Brand Marketing Information Systems

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  • Yanxin Zhu

    (Shanghai Crete Information Technology Co., Ltd., Shanghai 201101, China)

Abstract

Addressing the industry pain points of “difficult multi-platform data integration, low marketing prediction accuracy, and high technological access costs” in the brand marketing information systems of small and medium-sized enterprises (SMEs), this paper develops two core technologies. First, a multi-source data automatic adaptation middleware is proposed, which, through a “preset template library + dynamic field mapping + incremental synchronization” design, enables one-click access to data from over 10 mainstream marketing platforms. The adaptation efficiency is improved by 14 times compared to traditional solutions, with a synchronization error rate of less than 0.5%. Second, an improved LSTM marketing prediction model is introduced, which incorporates entropy weight method to calculate industry feature weights, addressing the poor cross-industry adaptability of traditional models. This model achieves a prediction accuracy of 92% in the fast-moving consumer goods, catering, and retail industries.

Suggested Citation

  • Yanxin Zhu, 2025. "Core Technological Breakthroughs and Applications in Brand Marketing Information Systems," Innovation in Science and Technology, Paradigm Academic Press, vol. 4(9), pages 30-35, October.
    • Handle: RePEc:bdz:inscte:v:4:y:2025:i:9:p:30-35
    DOI: 10.63593/IST.2788-7030.2025.10.005
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