The Role of Cultural and Ecological Ethics in Shaping Green Innovation in China’s Tea Industry

This paper explores how cultural and ecological ethics shape the direction of green innovation in China’s tea industry. As one of the country’s most traditional and symbolically rich agricultural sectors, tea production reflects deep moral values concerning harmony between humans and nature. The study argues that sustainable transformation in this field depends on integrating cultural heritage with modern ecological principles, creating a framework where moral responsibility guides technological and industrial progress. Drawing on China’s concept of ecological civilization and long-standing philosophical traditions such as tian ren he yi (unity between heaven and humanity), the paper examines how ethical reasoning influences agricultural practices, policy design, and public awareness. It analyzes the interaction between cultural norms and government programs, the role of cooperatives and eco-certification systems, and the impact of cultural identity on community-based innovation. The discussion highlights ongoing tensions between market competitiveness and ethical sustainability while emphasizing the potential for culturally grounded innovation models. By linking ecological consciousness with cultural continuity, China’s tea industry demonstrates how traditional wisdom can inform modern green development. This approach offers a distinctive path toward sustainability, showing that meaningful innovation must arise from both moral understanding and cultural context.