The Strategy of the Revitalization of Shandong Rural Culture by the Agricultural Cultural Heritage

The agricultural cultural heritage is helpful to promote the inheritance and development of outstanding agricultural culture, promoting the construction of ecological civilization and the revitalization of rural culture. The cultural value of Shandong agricultural cultural heritage lies in excavating and inheriting Qilu culture. To protect and inherit the agricultural cultural heritage of Shandong can effectively stimulate the power of rural culture revitalization. The agricultural cultural heritage expresses the rural people’s love for the countryside, their high sense of identity and strong sense of belonging to the rural culture. It has become one of the important carriers of carrying forward and inheriting Chinese traditional culture and planting the foundation of cultural self-confidence. Taking the cultural value of agricultural cultural heritage as the starting point, building the brand of Shandong rural culture to promote the prosperity and development of Shandong rural culture and to explore the strategies and ways of revitalizing the rural culture with Shandong characteristics.