Development and stimulation of innovative activity among company staff in the context of the digital era

he study aimed to analyse contemporary approaches to defining the essence of staff innovation activity, to reveal its significance in the context of digital transformations, and to substantiate the concept of developing staff innovation activity in the digital age. The article presented a comprehensive theoretical analysis of staff innovation activity as a key factor in ensuring the competitiveness of modern organisations. It examined the evolution of scientific approaches to interpreting the nature of innovation activity, its structural components and motivational determinants. The multidimensional nature of staff innovation activity was examined, emphasising that it was shaped by a complex set of factors encompassing motivational-psychological, organisational-managerial, technological and socio-cultural aspects. A substantial aspect of the article was the examination of the role of digitalisation in the transformation of HR processes and the management of innovative activity. The study noted that the success of digital transformation depends on a holistic approach that incorporates organisational characteristics, staff readiness for change, and effective risk management. The need for comprehensive management of innovation activity was emphasised, which should be based on the integration of various management practices and tools. To this end, companies should employ a diverse range of incentives (training, delegation of authority, recognition of achievements), as well as standardised methods for evaluating employees' innovative activities. The study proposed that innovative activity be viewed not as a separate process, but as a multifaceted system involving the interaction of psychological drivers, organisational practices, leadership and reward systems. Experience in managing innovative activity in the context of digital transformation was summarised. Proposals were formulated to improve the organisational and economic mechanisms for stimulating employees' innovative behaviour. The impact of digitalisation on stimulating the innovative activity of company staff has been analysed. Key technological and organisational tools of digitalisation were identified, which ensure effective motivation and support for staff innovation. The integration of digital tools into the human resources management system was proposed to develop and stimulate staff innovation, foster an innovation culture, and enhance the competitiveness of companies in the current environment