The influence of film tourism on the image of the tourist destination

This study aims to explore the depth of the relationship between tourism and cinema. The study of film tourism is an extremely new direction in the field of tourism. The concept of film tourism embraces tourism directly or indirectly induced by a tourist destination or attraction displayed on screens, including films, television, commercials and the Internet. The growing popularity of film tourism is associated with an increase in the number of international trips and the development of the entertainment industry. Over the past decade, film tourism has attracted increasing attention from both academics and the tourism industry, as there are more and more cases of tourists visiting destinations featured in films that are not directly related to tourism promotion by destination marketing organizations. Some examples suggest that films can have a strong influence on tourists' decision-making, and that films provide not only short-term tourism revenues but also long-term prosperity for the destination. Several regional and local partnerships have been quick to capitalize on these benefits and have successfully increased tourist arrivals through the magic of film. In addition to the significant role that TV series and movies play in revitalizing tourism destinations, increasing tourism demand and providing tourism services that meet the wishes and expectations of the potential tourist, based on the most important previous studies available, the authors concluded that they are an important source of information for shaping the mental image of a tourism destination. The results also revealed some research trends, such as the impact of film tourism on tourist destinations as a stimulating marketing tool to increase tourist demand. There are gaps identified in previous studies, such as the impact of film tourism on the image of tourist destinations. The authors recommend that future research should focus on content rather than media for the concept of film tourism. Take advantage of the experience and knowledge of film tourism and strengthen the cultural development of this important type of tourism