Development of ecological (green) and rural tourism in Ukraine: Problems and promising solutions

The transition to sustainable development is one of Ukraine’s economic policy priorities. Global experience proves that one of the most effective ways to develop small businesses is to improve the tourism market. This applies to green tourism, the most popular type of low-budget tourism. The initial period of entrepreneurial activity of such a business does not require significant investments. International experience is important for researching and using best practices in this area. Green tourism attracts a significant part of the population of developed countries and performs such important functions as educational, cultural and social. Small countries such as the Netherlands, Finland, Denmark, Norway, and others have successful indicators of economic well-being and environmental quality of social life. These countries have developed green tourism. It is advisable to study the experience of advanced countries in this area. The Netherlands is a highly developed postindustrial country with intensive, highly productive agriculture. The Dutch agricultural phenomenon is based on the synergy of producers, the state, science and technological innovations. These innovations are based on intensive, automated and robotic agricultural production. Ukrainian farmers traditionally have partnerships with companies from the Netherlands. The issue of overcoming the crisis and finding ways of post-war recovery of the Ukrainian economy in the field of green tourism in the context of sustainable development is relevant. This is important for planning the future development of territories. The development of small businesses requires legal and other support, as well as updating legislation in this area. This publication is dedicated to solving these problems