The features of the development of the local healthcare services market: analysis of demand for paid service

Healthcare sector is a key indicator of socio-economic development and the population quality of life. Healthcare organisations traditionally play a significant role, providing both access to the healthcare services and improving public health. The sector is a special area of economic relations. Indeed, on this market, the healthcare services is a good. An analysis of the healthcare services market dynamics shows a steady increase in the volume of paid services. Recently, there is an increase in the share of paid healthcare services in the total volume. It indicates a growing demand for high-quality medical services. The formation and development of the healthcare services market in Russia is a complex and multifaceted process. It requires an integrated approach. The successful development of this sector depends on addressing existing problems and implementing management decisions. However, the market of paid healthcare services is currently developing in Russia. Its further development includes improving the quality of care, increasing the availability of modern medical technologies, and ensuring the competitiveness of Russian medical institutions. Meanwhile, the share of commercial medical organisations is growing with every passing year. Nevertheless, the development of paid healthcare services market is quite slow due to a reduction in effective demand and a shortage of qualified specialists. The purpose of the research is to define the ratio of supply and demand in this market: the need for health ensures demand for medical services. The major method of an empirical study is a sociological survey. According to the research results, demographic changes, technological innovations, and the level of government support determine the development of the private healthcare services market. The trends identified indicate a natural transition towards the use of paid healthcare services.