Media Framing of Conflict: Exploring Its Influence on International Perception in Turkey

Purpose: The aim of the study was to analyze the media framing of conflict: exploring its influence on international perception. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Media framing of conflict in Turkey significantly shapes international perceptions. The study found that Turkish media often portrays conflicts through a nationalistic lens, prioritizing government narratives and emphasizing Turkey's role as a regional power. This framing influences how Turkey is perceived globally, aligning with official policies and agendas. Unique Contribution to Theory, Practice and Policy: Agenda-setting theory, framing theory & social identity theory may be used to anchor future studies on the media framing of conflict: exploring its influence on international perception. Media practitioners should prioritize ethical reporting practices that promote balanced and nuanced coverage of conflicts, avoiding sensationalism and bias. Policymakers and international organizations should recognize the significant role of media framing in shaping international perceptions of conflicts and incorporate this understanding into conflict resolution strategies and diplomatic initiatives.