Media Representation of Minorities and its Impact on Public Perception in Singapore

Purpose: The aim of the study was to analyze the media representation of minorities and its impact on public perception in Singapore. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The media representation of minorities in Singapore plays a crucial role in shaping public perception. Studies have shown that while Singapore’s media is generally diverse and inclusive, ethnic minorities such as Malays, Indians, and other smaller groups are often portrayed in stereotypical ways, which can influence public perceptions of these communities. Research suggests that the underrepresentation or misrepresentation of these groups can reinforce negative stereotypes and perpetuate societal divides. For example, the media tends to focus on issues such as crime or poverty when depicting minority communities, which may lead to biased views and social marginalization. Unique Contribution to Theory, Practice and Policy: Social cognitive theory, framing theory & cultivation theory may be used to anchor future studies on analyze the media representation of minorities and its impact on public perception in Singapore. Producers should actively seek diverse perspectives and avoid one-dimensional portrayals that reinforce stereotypes. Policymakers should consider implementing regulations that encourage diverse representation in the media and hold outlets accountable for the portrayal of minorities.