Influence of Gender Roles on Career Choices in Kenya

Purpose: The aim of the study was to analyze the influence of gender roles on career choices in Kenya. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Traditional gender roles in Kenya steer men toward fields like engineering and leadership, while women gravitate toward caregiving roles such as teaching. Societal norms and limited access to education, especially in rural areas, reinforce these stereotypes. A 2021 study found 70% of participants felt gender expectations shaped their career paths. Efforts like STEM programs for girls are challenging these norms, but progress is slow. Achieving equitable career opportunities requires breaking these stereotypes and promoting choice based on ability and interest. Unique Contribution to Theory, Practice and Policy: Social role theory, gender schema theory & expectancy-value theory may be used to anchor future studies on analyze the influence of gender roles on career choices in Kenya. Practically, educational institutions must implement gender-neutral career counseling programs that provide all students with equal opportunities to explore a wide range of career options, irrespective of their gender. Policy interventions should focus on addressing systemic gender inequalities in the workforce