The Role Of Communication In The Disbursement Of Youth Enterprise Development Fund: A Case Study Of Nyeri Town Constituency Youth Enterprise Scheme (C-Yes)

Purpose: The study was an assessment of the role of communication in effective disbursement of Youth Enterprise Development Fund.Nyeri Town Constituency Youth Enterprise Scheme(C-YES) was used as a case study with a view to drawing generalizations on the effectiveness or otherwise of disbursement of funds to the youth from the National Youth Enterprise Development Fund kitty.Methodology: A descriptive survey research design was used. A questionnaire was used to collect data. A majority of the questions were closed ended and a few were open-ended. A population of 260 respondents was chosen, consisting of 200 youth groups and 60 CDAs. A sample size of 50% was chosen. The sample was 130 individuals divided into 100 youth groups and 30 CDAs. The data was analyzed using descriptive statistics. The tool for analysis was S.P.S.S; a Windows based statistical Package for social science. Presentation of the findings was done in tabulated and graphical formats. Results: Findings indicate that that there are different preferred channels of communication for the youth's groups and the community development assistants.Findings also indicate that the feedback mechanisms between youth groups and CDAs are not effective and this may have a bearing on the successful disbursement of youth funds. Findings indicated that the various communication gaps existed in youth groups as well as in CDA offices. Findings indicate that access and disbursement of youth enterprise development fund has not been successful. This might have been caused by poor communication channels used to deliver information about the availability of the funds.Policy recommendation: The study recommends that future studies on this area should focus on the communication audit of the communication mechanisms that are being used by CDAs and the youth. In addition, further studies should consider the determinants of effective communication. Such as study would address the gap left out in this study of determining whether group characteristics such as size of youth group, legal status of youth group, gender and education level of youth leaders influence communication effectiveness