Adoption of Fiber Optic Broadband Internet Services among Law Firms in Nairobi Central Business District in Enhancing Their Performance

Purpose: The aim of this study was to establish the factors influencing enhancement in adoption of fiber optic broadband internet services among Law Firms in Nairobi central business district. Methodology: The current study incorporated descriptive research design where the target population was the 52 law firms that provide legal services in Nairobi central business district. The study conducted a census survey by covering all the units in the population. The study used primary data which was collected by administering semi-structured questionnaires. Quantitative statistics involved descriptive and inferential statistics. Qualitative data collected from the open-ended part of the questionnaire was analyzed using content analysis and the results were presented in prose form. Results were then be presented in tables, diagrams and charts. Findings: The findings showed that there is a direct and strong relationship between government policy, market access, information technology and competition strategy and the adoption of fibre optic broadband internet services among law firms in Nairobi central business district. The regression findings revealed those government policy, market access, information technology and competition and the adoption of fibre optic broadband internet services among law firms in Nairobi central business district in enhancing their performance. Unique Contribution to Theory, Practice and Policy: Based on the provided information, the Technology Acceptance Model (TAM), Modern Portfolio Theory, and Diffusion of Innovation Theory were validated in the study. The study recommends that the government should reduce the regulations on penetration of fiber optics by telecommunication companies. This will increase the rate at which the fibre optic broadband internet services are adopted by firms in Kenya. It also recommends that firms should embrace and incorporate fibre optic broadband internet services in market access strategies such as payer perspectives, and pragmatic, viable solutions early, also conducting market research and analysis in order to thrive in today's advancing world of technology.