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Influence Of Environmental Factors On Success Of Entrepreneurs In The Trade Sub-Sector In Kenya

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  • Mercy Gathigia Karogo

  • Prof. Andrew Nyaboga

  • Prof. Mwita Marwa

  • Prof. Muruku Waiguchu

Abstract

Purpose: The purpose of this research was to assess environmental factors on entrepreneur success in Kenya. Methodology: The study applied a descriptive research design. The researcher used both structured questionnaire that was designed for the entrepreneurs and interview schedules that were designed for SME managers/owners. The analysis of data was done using the Statistical Package for Social Sciences (SPSS version 23.0) computer software. Results: The key findings indicate that there was a significant positive relationship between environmental factors and entrepreneurs' success apart from government support whose relationship with entrepreneurs' success is weak. Unique Contribution to Theory, Policy and Practice: The study recommended adequate government support to SMEs; improved technology; ensuring that business information is accessed by entrepreneurs as easily as possible; and developing quality physical infrastructure.

Suggested Citation

  • Mercy Gathigia Karogo & Prof. Andrew Nyaboga & Prof. Mwita Marwa & Prof. Muruku Waiguchu, 2017. "Influence Of Environmental Factors On Success Of Entrepreneurs In The Trade Sub-Sector In Kenya," European Journal of Business and Strategic Management, International Peer Review Journals and Books, vol. 2(9), pages 1-28.
    • Handle: RePEc:bdu:oejbsm:v:2:y:2017:i:9:p:1-28:id:545
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