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Corporate Social Responsibility: The Case Of Romanian Travel Agencies

Author

Listed:
  • ANDREEA MARIN-PANTELESCU

    () (Bucharest University of Economic Studies, Faculty of Commerce, Tourism and Geography Department)

  • LAURA CRISTINA MANIU

    () (Romanian-American University, Romania)

Abstract

Corporate social responsibility (CSR) refers to a company’s voluntary activities “that appear to further some social good, beyond the interests of the firm and that which is required by law” (McWilliams & Siegel, 2001, p. 117). This paper focuses on the question “Are Romanian travel agencies aware and engaged in corporate social responsibility?” Using a direct marketing research approach we try to answer to this question by evaluating if the Romanian travel agencies are involved in social responsibility campaigns and if the travel agencies have any rules and procedures regarding equal opportunities in employment of women or people with disabilities. It is also investigated which are the main actions of social responsibility supported by the Romanian travel agencies and how the employees define social responsibility.

Suggested Citation

  • Andreea Marin-Pantelescu & Laura Cristina Maniu, 2013. "Corporate Social Responsibility: The Case Of Romanian Travel Agencies," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  • Handle: RePEc:bbn:journl:2013_2_4_marin
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    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_2_2013.pdf
    File Function: Revised version, 2013
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    More about this item

    Keywords

    tourism; corporate social responsibility (CSR); customer relations; marketing research;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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