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The Use of Internet Tools by Tourism SMEs: A Case Study

Author

Listed:
  • Nicolae Marinescu

    () (Department of Economic Sciences and Business Administration, Transilvania University of Brasov, Romania)

  • Alexandra Toma

    () (Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, Romania)

Abstract

The aim of this paper is to emphasize the role of internet for small and medium-sized enterprises (SMEs) operating in the hospitality industry. First, some brief considerations are made on the growing importance of the internet for travel sales on the European market. Online marketing offers various opportunities, but also several risks to hospitality businesses. The case study developed on a B&B situated in Predeal, called “Casa Bradul”, tries to illustrate the importance of a robust online presence. The website of the B&B and the methods of online promotion are analysed in detail, revealing positive features as well as shortcomings. The paper ends with some conclusions concerning the online activity of Casa Bradul B&B and offers a few measures for improving its online position.

Suggested Citation

  • Nicolae Marinescu & Alexandra Toma, 2012. "The Use of Internet Tools by Tourism SMEs: A Case Study," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  • Handle: RePEc:bbn:journl:2012_4_5_marinescu
    as

    Download full text from publisher

    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_4_2012.pdf
    File Function: Revised version, 2012
    Download Restriction: no

    References listed on IDEAS

    as
    1. Clifford Zinnes & Yair Eilat & Jeffrey Sachs, 2001. "Benchmarking competitiveness in transition economies," The Economics of Transition, The European Bank for Reconstruction and Development, vol. 9(2), pages 315-353, July.
    2. El Ouardighi, Fouad & Kim, Bowon, 2010. "Supply quality management with wholesale price and revenue-sharing contracts under horizontal competition," European Journal of Operational Research, Elsevier, vol. 206(2), pages 329-340, October.
    3. Wei-ping Wu, 2008. "Dimensions of Social Capital and Firm Competitiveness Improvement: The Mediating Role of Information Sharing," Journal of Management Studies, Wiley Blackwell, vol. 45(1), pages 122-146, January.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    tourism; SMEs; internet; online promotion;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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