SPECIFIC ASPECTS CONCERNING CHOICE OF STRATEGY IN TRADE SMEs
This aim of this paper is to emphasize the role of strategy within small and medium-sized enterprises (SMEs) operating in trade. First, some brief considerations are made on the particular traits of strategy in trade SMEs as described in various studies. Then, the most important strategic alternatives available to trade SMEs are analyzed in detail, according to various criteria. These alternatives are confronted with the empirical findings concerning strategic choice in trade SMEs active in Brasov city. The results from the empirical research undertaken before the start of the economic crisis show a somewhat different pattern to the strategic behaviour depicted by the literature. Nevertheless, the crisis has brought about some serious challenges for the strategic choices made by trade SMEs. The paper ends with some concluding remarks on the perspectives opening up to trade SMEs, in particular Romanian ones, in the new context of the European Single Market and the aftermath of the economic crisis.
Volume (Year): (2011)
Issue (Month): ()
|Contact details of provider:|| Postal: Str Horea nr. 7, Cluj-Napoca 400174|
Phone: 004 0264 599170
Fax: 004 0264 590110
Web page: http://www.tbs.ubbcluj.ro/
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Agus Gunawan & Mohamed Wahdan & H. Jaap Van Den Herik, 2010. "Increasing the managerial capabilities in Indonesian garment manufacturing," International Journal of Economic Policy in Emerging Economies, Inderscience Enterprises Ltd, vol. 3(4), pages 346-367.
- Tulus Tambunan, 2009. "Export-oriented small and medium industry clusters in Indonesia," Journal of Enterprising Communities: People and Places in the Global Economy, Emerald Group Publishing, vol. 3(1), pages 25-58, May.
When requesting a correction, please mention this item's handle: RePEc:bbn:journl:2011_4_6_marinescu. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Cornelia Pop)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.