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Romanian Accommodation Establishments – An Investigation Regarding The Reasons For Their Development



    () (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)


    () (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)


The number of Romanian hotels and other types of accommodation establishments has increased steadily over the past 10 years. However, the number of tourists, either domestic or foreign, has not increased at the same pace. Romania’s position in available rankings, regarding the number of incoming tourist, their spending or referring to tourism competitiveness, is constantly overtaken by any of the neighboring countries. At the same time, the occupancy rate for Romanian accommodation establishments was constantly under 50 % (as reported by the Romanian National Institute of Statistics), and the average length of stay is also decreasing. Taking into account only these directly observable factors, one naturally asks: Which are the motives that support the numeric growth of hotels and other types of accommodation facilities, while their overall performances remain low?. The present paper will try to identify several of the motives behind the development of the Romanian hotel sector using indirect observations and data available in Romanian media. A special focus regards the behaviors and attitudes of the main investors in this field.

Suggested Citation

  • Cornelia Pop & Monica Maria Coros, 2011. "Romanian Accommodation Establishments – An Investigation Regarding The Reasons For Their Development," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  • Handle: RePEc:bbn:journl:2011_1_1_pop

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    References listed on IDEAS

    1. Gassmann, Oliver & Keupp, Marcus Matthias, 2007. "The competitive advantage of early and rapidly internationalising SMEs in the biotechnology industry: A knowledge-based view," Journal of World Business, Elsevier, vol. 42(3), pages 350-366, September.
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    4. Zhang, Marina Y. & Dodgson, Mark, 2007. ""A roasted duck can still fly away": A case study of technology, nationality, culture and the rapid and early internationalization of the firm," Journal of World Business, Elsevier, vol. 42(3), pages 336-349, September.
    5. Gleason, Kimberly C. & Wiggenhorn, Joan, 2007. "Born globals, the choice of globalization strategy, and the market's perception of performance," Journal of World Business, Elsevier, vol. 42(3), pages 322-335, September.
    6. Phillips McDougall, Patricia & Shane, Scott & Oviatt, Benjamin M., 1994. "Explaining the formation of international new ventures: The limits of theories from international business research," Journal of Business Venturing, Elsevier, vol. 9(6), pages 469-487, November.
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    More about this item


    hospitality; industry; investment; behavior; development; Romania.;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism


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