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The Online Presence Of The Hotel Units: Comparative Study Between Cluj-Napoca And Bucharest

Author

Listed:
  • CRISTINA BALINT

    () (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

  • MIHAELA TUTUNEA

    () (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

Abstract

The starting point of this study represents the observation and the analyses of the hotel units’ websites within different cities in Romania. In the first part of the study it is presented the analyze of the hotel web presences from Cluj- Napoca, in order to obtain a general image of the digital supply, followed by the comparative study made between Cluj-Napoca and Bucharest, for the digital presences from the hotel industry. Finally, the result and the conclusions of the research conducted are presented.

Suggested Citation

  • Cristina Balint & Mihaela Tutunea, 2010. "The Online Presence Of The Hotel Units: Comparative Study Between Cluj-Napoca And Bucharest," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  • Handle: RePEc:bbn:journl:2010_4_8_moisescu
    as

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    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_4_2010.pdf
    File Function: Revised version, 2010
    Download Restriction: no

    References listed on IDEAS

    as
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    4. Zhang, Marina Y. & Dodgson, Mark, 2007. ""A roasted duck can still fly away": A case study of technology, nationality, culture and the rapid and early internationalization of the firm," Journal of World Business, Elsevier, vol. 42(3), pages 336-349, September.
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    6. Phillips McDougall, Patricia & Shane, Scott & Oviatt, Benjamin M., 1994. "Explaining the formation of international new ventures: The limits of theories from international business research," Journal of Business Venturing, Elsevier, vol. 9(6), pages 469-487, November.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Tourism; supply; online tourism.;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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