Modern Solutions For Online Promotion Of Tourism Offers
The paper highlights a set of actions that should help hospitality industry managers implement and maintain online promotion techniques and strategies in order to positively influence the rate of clients’ adoption. Some of these suggestions, namely using artificial intelligence software to alert Internet Banking users that they can find better tourism deals than the ones they are about to pay or using similar software to notify online buyers of different products (egg: bags) that they can benefit from great tourism offers, are new approaches to modern and really interactive online marketing. Efficiently integrating online marketing in the general marketing strategies of the companies within the tourism sector is a challenge for all hospitality industry managers, even if Internet marketing is a complementary part of the classic marketing. Therefore, hospitality industry managers should pay special attention to creating permanent harmony between the classical marketing and the online one, in terms of company identity, marketing instruments or clients’ attraction impact. The companies within the tourism sector must develop their marketing strategies in a modern manner and the role and importance assigned to each type of marketing instruments - classical or virtual – should be seen exclusively through the total efficiency indicator. The main objective of the paper is to identify possible solutions to efficiently promoting tourism offers online. The approach proceeds from advancing the main ad-ons that online marketing can bring in terms of marketing mix, followed by concrete suggestions and examples, supported by a consistent literature survey, over the possible modern online promotion solutions to be considered by the managers (Pay-Per-Click, Pay-Per- Lead, Pay-Per-Sale, Google AdSense etc). As a result, the paper can represent a fresh and innovative perspective on the online promotion techniques and strategies, which might be of interest to hospitality industry managers, Internet Banking providers, academics and researchers. Some of the solutions offered by the author are original.
Volume (Year): (2010)
Issue (Month): ()
|Contact details of provider:|| Postal: Str Horea nr. 7, Cluj-Napoca 400174|
Phone: 004 0264 599170
Fax: 004 0264 590110
Web page: http://www.tbs.ubbcluj.ro/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:bbn:journl:2010_4_10_talpos. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Cornelia Pop)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.