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Researching Transylvania'S Tourism Potential



    () (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)


The present paper aims to briefly discuss the potential of Transylvania as a tourist destination. It discusses the region’s tourism offer as part of a larger and more demanding project, that of elaborating a brand of the region. Throughout the past five years the author has carried out and was involved in different researches concerning tourism in Romania (at regional level, concerning Transylvania, or at local level, regarding the County of Cluj). The paper starts with a short presentation of Transylvania’s tourism offer, discusses the place of tourism within the architecture of a destination brand, and concludes with those elements of the tourism offer that are relevant to the region’s visitors, according to the results of the different researches that were carried out.

Suggested Citation

  • Monica Maria Coros, 2009. "Researching Transylvania'S Tourism Potential," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  • Handle: RePEc:bbn:journl:2009_3_4_coros

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    File Function: Revised version, 2009
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    References listed on IDEAS

    1. Monica Maria Coros & Smaranda Adina Cosma, 2006. "Foreign Visitors’ Perception Of Transylvania As An International Destination," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
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    More about this item


    tourism offer; tourism potential; destination; Romania; Transylvania.;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • O52 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Europe


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