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An Environmental Protection At The Enterprise Level



    () (Faculty of Economics and Administration, University of Pardubice, Czech Republic)


An environmental protection is one of the global goals of mankind nowadays. An sustainable development strategy is a new direction of an evolution that has to be used especially at a level in witch most of the environmental weight arise – in the companies. There was used a method of marketing audit for an evaluation of the company’s approach to an environmental protection that identifies a level of strategy of sustainable development application in internal and external company environment. This method was verified on the complex of Czech chosen companies.

Suggested Citation

  • Marcela Kožená, 2006. "An Environmental Protection At The Enterprise Level," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  • Handle: RePEc:bbn:journl:2006_2_1_kozena

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    File Function: Revised version, 2006
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    References listed on IDEAS

    1. Gábor HUNYA & Álmos TELEGDY, 2003. "Hungarian-Romanian Cross-Border Economic Co-Operation," Region et Developpement, Region et Developpement, LEAD, Universite du Sud - Toulon Var, vol. 18, pages 13-30.
    2. Fazia Pusterla & Laura Resmini, 2005. "Where do foreign firms locate in transition Countries? An empirical investigation," ISLA Working Papers 20, ISLA, Centre for research on Latin American Studies and Transition Economies, Universita' Bocconi, Milano, Italy, revised Sep 2005.
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    More about this item


    sustainable development; strategy; key factors; verification; entrepreneurial environment.;

    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General


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