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An Environmental Protection At The Enterprise Level

Author

Listed:
  • MARCELA KOŽENÁ

    () (Faculty of Economics and Administration, University of Pardubice, Czech Republic)

Abstract

An environmental protection is one of the global goals of mankind nowadays. An sustainable development strategy is a new direction of an evolution that has to be used especially at a level in witch most of the environmental weight arise – in the companies. There was used a method of marketing audit for an evaluation of the company’s approach to an environmental protection that identifies a level of strategy of sustainable development application in internal and external company environment. This method was verified on the complex of Czech chosen companies.

Suggested Citation

  • Marcela Kožená, 2006. "An Environmental Protection At The Enterprise Level," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  • Handle: RePEc:bbn:journl:2006_2_1_kozena
    as

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    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/2006_2_1_Kozena.pdf
    File Function: Revised version, 2006
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    More about this item

    Keywords

    sustainable development; strategy; key factors; verification; entrepreneurial environment.;

    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General

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