IDEAS home Printed from https://ideas.repec.org/a/bau/ijaefs/v6y2021i2id124.html

Impact of Turquality Programme on the Firms: Evidence from Health Sector

Author

Listed:
  • Şule Mutlu

    (Istanbul Commerce University)

Abstract

In this study, the effect of the state-sponsored brand support Turquality program in Turkey on the financial performance, image and recognition of companies in the health sector example was analyzed by using the qualitative interview method. As a result of the study, it was determined that the Turquality® program increased the competitiveness of the enterprises in international markets and positively affected their branding and awareness. However, considering the prolongation of the processes and the number of companies and sectors benefiting from the program, it was considered that it would be beneficial to make some updates in the program.

Suggested Citation

Handle: RePEc:bau:ijaefs:v:6:y:2021:i:2:id:124
as

Download full text from publisher

File URL: https://journal.bauderpress.org.tr/index.php/ijaefs/article/view/124
File Function: Abstract page
Download Restriction: no
File URL: https://journal.bauderpress.org.tr/index.php/ijaefs/article/download/124/66
File Function: Full text
Download Restriction: no
---><---

More about this item

Keywords

;
;
;
;

Statistics

Access and download statistics

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bau:ijaefs:v:6:y:2021:i:2:id:124. See general information about how to correct material in RePEc.

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

We have no bibliographic references for this item. You can help adding them by using this form .

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Bilimsel Araştırmalar ve Uygulamalar Derneği (email available below). General contact details of provider: https://journal.bauderpress.org.tr/index.php/ijaefs .

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.