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PEST-Analysis for Studying Weak Structured Systems

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  • Iskra Arsenova

Abstract

The external environment analysis for developing a structure for further actions is a complex process, which requires a careful evaluation of factors and determining relations among them, identifying strong and weak points, opportunities and threats of the environment. With the help of the PEST-analysis, most of the important factors of the external environment could be identified. Thus, the application of the PEST-analysis for studying weak structured systems means to determine adequate for a given organisation external factors and measures for exerting an active influence on them.

Suggested Citation

  • Iskra Arsenova, 2006. "PEST-Analysis for Studying Weak Structured Systems," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 51-63.
    • Handle: RePEc:bas:econth:y:2006:i:6:p:51-63
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    JEL classification:

    • O20 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - General
    • O57 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Comparative Studies of Countries

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