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Management Policy of Company Key Customers

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  • Tsanko Stefanov

Abstract

Leading companies try to build a complete partnership with their customers. For this purpose, they develop loyalty and retention programs for their key customers. Marketing experts try to provide these customers with constantly high value and satisfaction. They also use specific marketing tools to develop stronger relations with these users. The main purpose of this paper is to study in theoretical and practical terms the specifics of the relationship management in regard to the company key customers.

Suggested Citation

  • Tsanko Stefanov, 2018. "Management Policy of Company Key Customers," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 136-140.
    • Handle: RePEc:bas:econst:y:2018:i:6:p:136-140
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