Comprehensive Target Program to Improvement of Company’s Innovation Attractiveness

Providing companies with competitive advantages requires the implementation of innovative solutions, which is particularly topical in the context of the world market globalization. Using the innovative resources, which allow to enhance productivity while reducing costs, in the production process as well as increasing their share in the total value of the company is a difficult and complex task. According to the authors, currently the most important issue is the development of the unified system, which allows to choose the way of innovative development for companies of any branch without any additional costs to create of specific strategies. Complex target program is the hierarchical structure based on expert opinions, which enables to determine the impact of easy-to-realize projects on main target and so to choose the most effective way of further development under limited financial resources. Authors believe that the most intelligent way of solving this problem is through using latter day computer-assisted decision support systems (DSS). Comprehensive Target Program (CTP) can help to choose the most effective innovation strategy development direction and achieve business success. CTP development includes implementation of three main steps: decomposition of the main goal, determination of the partial coefficients of influence, and evaluation of the CTP projects’ efficiency. Those projects that have the highest value, considering the abovementioned parameters, determine the priority directions of CTP implementation. Thus, the promising directions of implementation of the "Improving of the company’s innovation attractiveness" comprehensive target program and the method of efficient allocation of limited resources between them are provided in this article.