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Marketing Development Process in Bulgarian Busiuness Organizations

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  • Nicola Yankov

Abstract

The main goal of transition is forming of market oriented business organizations. This study is focused on the problems of the Bulgarian firms’ marketization process. Next the object of research is their marketing development. In attempt this process to be covered first of all the interrelated notions as ‘marketing development”, ‘marketing power’ and ‘marketing institution’ are object of interpretation. After an attempt to describe the stages of firms’ marketization, the attention is paid on the analysis of firms, which are in different stages of the process mentioned above. The research essence is the degree of marketization of 442 firms. The attention is also paid to the motor of the business organization and marketing development – namely the marketers and their specialized market. At the end of the study conclusions are done regarding the business organization marketization process evolution in Bulgaria in the 90s and its perspective development.

Suggested Citation

  • Nicola Yankov, 2000. "Marketing Development Process in Bulgarian Busiuness Organizations," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 140-172.
    • Handle: RePEc:bas:econst:y:2000:i:3:p:140-172
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