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Analysis of the competitiveness of the tobacco industry in Honduras

Author

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  • Ramón Armando Varela Zuniga

Abstract

Purpose: The purspose of this study was to develop a model to measure the factors that influence the competitiveness of the tobacco industry in Honduras Methodology: An exploratory, descriptive and correlational methodology and a non-experimental design were used. A confirmatory factor analysis was applied to the scale of the model for the analysis of the variables. Findings: According to the model fit measure for a maximum likelihood estimation method, the congruence between a priori observation (hypothesis) and theoretical model is verified. Originality/Value: Competitiveness allows the tobacco company to enter the international market, offering products with the highest quality standards. A strategy based on quality, prices, training, distribution channels and technology translates into competitive advantage and allows companies to achieve market positioning.

Suggested Citation

  • Ramón Armando Varela Zuniga, 2022. "Analysis of the competitiveness of the tobacco industry in Honduras," International Journal of Innovation in Management, Economics and Social Sciences, International Scientific Network (ISNet), vol. 2(2), pages 12-27.
    • Handle: RePEc:bao:ijimes:v:2:y:2022:i:2:p:12-27:id:46
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