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Future trends in marketing and management of the tourism and hospitality business

Author

Listed:
  • Sabir Guluzade

    (Azerbaijan University of Tourism and Management, Deputy Dean of the Faculty of Social Management)

Abstract

The presence of new innovations and technology is now considered necessary. The main issue explored is to act on the guest's knowledge and trust to use AI. Today, customers prefer to communicate through digital applications. In this context, digital marketing trends among common people in 2023 - Artificial Intelligence, augmented reality, voice search optimization, programmatic advertising, chatbot...

Suggested Citation

  • Sabir Guluzade, 2023. "Future trends in marketing and management of the tourism and hospitality business," The Scientific-Analytical Journal "Economic Reforms", Center for Analysis of Economic Reforms and Communication of the Republic of Azerbaijan, vol. 2023(2), pages 67-74, August.
    • Handle: RePEc:azr:reform:v:2023:y:2023:i:2:p:67-74
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    More about this item

    Keywords

    Tourism and hospitality; virtual reality; new trends; artiicial intelligence and digital marketing;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Z30 - Other Special Topics - - Tourism Economics - - - General
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

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