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Successful introduction of new payment methods through ‘co-opetition’

Author

Listed:
  • Gonggrijp, Stefan
  • Geerling, Max

    (Currence, Gustav Mahlerplein 33-35, The Netherlands)

  • Mallekoote, Piet

    (Independent Adviser and Supervisor)

Abstract

Payment services constitute a two-sided market of payers (eg consumers) and payees (eg merchants). A new payment method needs to reach critical mass on both sides to become successful, which is not without difficulty. This paper analyses how this chicken-and-egg problem can be overcome through a combination of cooperation and competition between banks and other players involved in the payment chain. The emergence of e-payments provides insight into critical success factors and suggestions for successful introduction of new payment methods.

Suggested Citation

  • Gonggrijp, Stefan & Geerling, Max & Mallekoote, Piet, 2013. "Successful introduction of new payment methods through ‘co-opetition’," Journal of Payments Strategy & Systems, Henry Stewart Publications, vol. 7(2), pages 136-149, May.
  • Handle: RePEc:aza:jpss00:y:2013:v:7:i:2:p:136-149
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    More about this item

    Keywords

    e-payments; online banking; two-sided market; four-party model; scheme; critical mass;
    All these keywords.

    JEL classification:

    • G2 - Financial Economics - - Financial Institutions and Services
    • E5 - Macroeconomics and Monetary Economics - - Monetary Policy, Central Banking, and the Supply of Money and Credit

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