IDEAS home Printed from https://ideas.repec.org/a/aza/jdb000/y2025v10i2p170-179.html
   My bibliography  Save this article

Digital finance: Leveraging customer research for innovation

Author

Listed:
  • Broløs, Anette

    (Director and Co-founder, Finthropology, Denmark)

  • Taylor, Erin

    (Institute for Culture and Society, Australia)

Abstract

This paper explores how digital transformation in finance is driving focus on customer-centricity. The paper analyses how data-driven innovation is often framed as the quantitative collection and analysis of digital customer information. The paper explores how qualitative data can elucidate customer contexts and pain points. The research highlights how quantitative data can overlook important insights into customers’ decision making, their use of different financial solutions, and their ability to manage new technological solutions. The paper recommends financial service providers broaden their innovation toolbox by integrating qualitative research methods and by involving customers and partners in innovation practices. This article is also included in The Business & Management Collection which can be accessed at https://hstalks.com/business/.

Suggested Citation

  • Broløs, Anette & Taylor, Erin, 2025. "Digital finance: Leveraging customer research for innovation," Journal of Digital Banking, Henry Stewart Publications, vol. 10(2), pages 170-179, September.
    • Handle: RePEc:aza:jdb000:y:2025:v:10:i:2:p:170-179
    as

    Download full text from publisher

    File URL: https://hstalks.com/article/10141/download/
    Download Restriction: Requires a paid subscription for full access.
    File URL: https://hstalks.com/article/10141/
    Download Restriction: Requires a paid subscription for full access.
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • G2 - Financial Economics - - Financial Institutions and Services
    • E5 - Macroeconomics and Monetary Economics - - Monetary Policy, Central Banking, and the Supply of Money and Credit

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aza:jdb000:y:2025:v:10:i:2:p:170-179. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Henry Stewart Talks (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.