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How hyper-personalisation is fuelling digital banking’s second wave

Author

Listed:
  • Waupsh, John

    (Nerve, USA)

Abstract

Financial services organisations will live and die by audience connection. In a world where one’s customers (and even prospective customers) double as brand ambassadors, digging into the details and understanding their mindset is important. With a wide-open playing field unencumbered by geographical boundaries, market entrants cannot afford to be niche averse. This paper dives into the need for neobanks and traditional banks alike to embrace personalisation and market niches to build trust and grow their business. The paper provides examples and suggestions for financial service leaders looking to build stronger experiences with their customer base through hyper-personalisation.

Suggested Citation

  • Waupsh, John, 2022. "How hyper-personalisation is fuelling digital banking’s second wave," Journal of Digital Banking, Henry Stewart Publications, vol. 7(2), pages 122-128, September.
    • Handle: RePEc:aza:jdb000:y:2022:v:7:i:2:p:122-128
    as

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    More about this item

    Keywords

    digital banking; niche banking; neobanks; customer experience;
    All these keywords.

    JEL classification:

    • G2 - Financial Economics - - Financial Institutions and Services
    • E5 - Macroeconomics and Monetary Economics - - Monetary Policy, Central Banking, and the Supply of Money and Credit

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