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Digitising investing in the light of behavioural finance findings

Author

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  • Vandenbroucke, Jurgen

    (everyoneINVESTED, Belgium)

Abstract

Investing is still very much the least digitised banking service. All too often, digitisation boils down to cold automation, which explains why digital conversion rates are well below those at a branch. This paper discusses that, in order to be successful, the process needs to (over)compensate the lack of human encouragement in a digital context. In this paper, we demonstrate how behavioural finance enhances the business value of digital investing. Use cases illustrate the power of insights from behavioural economics such as framing, nudging and refined investor profiling. We propose three important metrics to guide the digitisation of investing: conversion, rejuvenation and retention.

Suggested Citation

  • Vandenbroucke, Jurgen, 2021. "Digitising investing in the light of behavioural finance findings," Journal of Digital Banking, Henry Stewart Publications, vol. 5(4), pages 350-356, March.
    • Handle: RePEc:aza:jdb000:y:2021:v:5:i:4:p:350-356
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    More about this item

    Keywords

    digital; investing; behavioural finance; conversion; retention; rejuvenation;
    All these keywords.

    JEL classification:

    • G2 - Financial Economics - - Financial Institutions and Services
    • E5 - Macroeconomics and Monetary Economics - - Monetary Policy, Central Banking, and the Supply of Money and Credit

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