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University Social Responsibility: Croatian Perspective

Author

Listed:
  • Željka Kadlec

    (Virovitica University of Applied Sciences)

  • Mirna Leko Å imić

    (J. J. Strossmayer University of Osijek, Croatia)

Abstract

The aim of this paper is to get insight into the university social responsibility (USR) context in Croatia and identify its components and implementation. The study uses content analysis in the revision of universities’ websites and its contents related to social responsibility. The analysis relies on ISO 26000 Guide and considers seven components of social responsibility: organizational governance, human rights, labor practices, environment, fair operating practices, consumer issues and community involvement and development. Results indicate that Croatian universities still do not sufficiently perceive USR importance – neither in creating, practicing, nor reporting. Croatian universities perceive their social responsibility mostly as related to primary stakeholders (students and institution management and staff), and to their primary roles of education and research. The importance of contribution to the community is still insufficiently recognized.

Suggested Citation

  • Željka Kadlec & Mirna Leko Å imić, 2021. "University Social Responsibility: Croatian Perspective," Responsibility and Sustainability, IAPNM LATAM, vol. 6(1), pages 57-66, January-D.
  • Handle: RePEc:ayu:journl:v:6:y:2021:i:1:p:57-66
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    More about this item

    Keywords

    social responsibility; university; content analysis; Croatia; ISO 26000 guide;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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