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Innovative strategies in the management of alternative tourism

Author

Listed:
  • Oleg Milev

    (Trakia University Stara Zagora)

  • José Luis Vázquez

    (University of León)

  • Desislava Ivanova

    (Trakia University Stara Zagora)

  • Ivan Georgiev

    (Trakia University Stara Zagora)

Abstract

This paper is focused on the nature, origin and scope of innovative strategies in the management and development of rural and eco-tourism as sustainable alternatives to traditional tourism activities. Specifically, the management strategies in the Bulgarian region of Eastern Balkan Mountains have been under consideration. At this purpose, we assessed not only the natural and anthropogenic resources and hotel facilities infrastructure, but also concrete aspects of the strategies implemented in situ to promote the alternative tourism, as market segmentation and the profile of the tourists visiting this region of Bulgaria.

Suggested Citation

  • Oleg Milev & José Luis Vázquez & Desislava Ivanova & Ivan Georgiev, 2014. "Innovative strategies in the management of alternative tourism," Responsibility and Sustainability, IAPNM LATAM, vol. 2(1), pages 65-70, January-A.
    • Handle: RePEc:ayu:journl:v:2:y:2014:i:1:p:65-70
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    More about this item

    Keywords

    alternative tourism; innovative strategies; tourist products; tourist profile;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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