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Mapping consumer empowerment in communities of ethical consumption

Author

Listed:
  • Eleni Papaoikonomou

    (Rovira and Virgili University)

  • Matías Ginieis

    (Rovira and Virgili University)

Abstract

Ethical consumer behaviour has been gaining increasing attention among both practitioners and academic researchers in recent times. This trend is evident in the increasing number of papers published on the topic. Nevertheless, even though ethical consumption has been often considered as an economic vote in the marketplace, the concept of consumer empowerment has not been thoroughly explored. The present paper aims to contribute towards this area by focusing on communities that practice ethical consumption. At this purpose, a combination of qualitative techniques was employed, including focus groups, in-depth interviews, observation and documentary analysis. The results reveal new conceptualizations of consumer empowerment when ethical consumption is practiced in communal contexts.

Suggested Citation

  • Eleni Papaoikonomou & Matías Ginieis, 2014. "Mapping consumer empowerment in communities of ethical consumption," Responsibility and Sustainability, IAPNM LATAM, vol. 2(1), pages 35-42, January-A.
    • Handle: RePEc:ayu:journl:v:2:y:2014:i:1:p:35-42
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    More about this item

    Keywords

    ethical consumer communities; responsible consumption cooperatives; consumer empowerment; sustainability; responsible consumption;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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