IDEAS home Printed from https://ideas.repec.org/a/ayh/rljunr/v9y2023i2p172-186id47170.html
   My bibliography  Save this article

The effect of library exterior design building on increasing student's personal branding through selfie

Author

Listed:
  • Moch Fikriansyah Wicaksono

  • Ajrun ‘Azhim Al As'hal

  • Rajeev Kumar Attri

Abstract

Background of the study: The exterior design of the library building is an alternative in attracting visitors to come and visit. However, in reality this is not only limited as a means of promotion, it can even be a means of enhancing personal branding. This situation is currently happening to student of IPII UIN Sayyid Ali Rahmatullah Tulungagung who like to take selfies with the exterior view of the library building Purpose: This research aims to explain the effect of the exterior design of the UIN Sayyid Ali Rahmatullah library building on increasing student personal branding through selfies Method: This research uses quantitative methods with explanative approach. Data collection techniques through questionnaires, literature study, and observation. The population and sample were 50 students of IPII at UIN Sayyid Ali Rahmatullah Tulungagung who took selfies with the exterior background of the library building and used quota sampling for sampling. Findings: The results explain that there is an influence between the exterior design of the library building on student personal branding through selfies with a significance value of 0.000<0.005 and an influence value of 35.3%. Conclusion: The exterior design of the UIN Sayyid Ali Rahmatullah Tulungagung library building had a significant impact on the personal branding of IPII students in the form of an increase in the number of likes, followers, comments, viewers. Some even got Paid Promote offers and endorsements

Suggested Citation

  • Moch Fikriansyah Wicaksono & Ajrun ‘Azhim Al As'hal & Rajeev Kumar Attri, 2023. "The effect of library exterior design building on increasing student's personal branding through selfie," Record and Library Journal, D3 Perpustakaan Fakultas Vokasi Universitas Airlangga, vol. 9(2), pages 172-186.
    • Handle: RePEc:ayh:rljunr:v:9:y:2023:i:2:p:172-186:id:47170
    as

    Download full text from publisher

    File URL: https://e-journal.unair.ac.id/RLJ/article/view/47170
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ayh:rljunr:v:9:y:2023:i:2:p:172-186:id:47170. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Diyah Alinia Oktariningtias (email available below). General contact details of provider: https://e-journal.unair.ac.id/RLJ/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.